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Why Market Segmentation Matters: Designing Marketing Campaigns

Why Market Segmentation Matters: Designing Marketing Campaigns

Marketing is incredibly important when it comes to your business. When you market your business properly, then this will really help it to be as successful as possible. However, the trouble with marketing is that it isn’t always easy to get right. Especially when it comes to putting together a marketing campaign.

To help you to make sure that your marketing campaign is everything that you need it to be, let’ take a closer look.

The biggest mistakes in designing marketing campaigns

There are a variety of mistakes that you can make when you are putting together a marketing campaign. You might focus on the channels that you market on, rather than who you are marketing too. You may also fail to think about the basics and instead move onto the much trickier stuff.

You may also try and be far-reaching rather than delving actually deeply into the marketing that you are already performing.

How to put together a marketing campaign

The first thing to do is always start with your target customer, once you have this in mind then you are going to be able to set the right goals and design the right process for you to follow. All with an end goal in sight.

The next thing that you need to think about is segmenting the market. This is part of marketing campaigns that people often overlook. The idea of market segmentation is that you divide the entire market that you are trying to attract, and make clearly defined segments that all have similar pains and values.

Once your market is segmented, then you need to start thinking about how you are going to make sure that your messages will fit in with each of those segments. That way, whatever it is that you are trying to say, will be heard by the right people.

Not only is what you say important at this point, but you also need to consider the marketing channels that you use too. The marketing channels that you use will have a different level of appeal and in order to really make sure that your message is heard by the right person, then you need to find the one that has the right fit.

The thing to always remember about marketing is that it is important not to let it go stale. Else you can find that your effort might not be worth it, and that you end up having to do far more work than you may initially thought.  Take the time to learn more about the approaches that you are using and whether or not they are actually working for you. If they are, then great, keep going on with it, but if they are not, then you are going to want to try something else.

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About The Author

Cyber Geek Girl

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer. She loves technology, gadgets, sci-fi, heavy metal music and is fascinated by hacking/cyber security and nuclear war. ‘Cyber Geek Girl’ is Lisa's window to her world and contains articles, reviews, advice, interviews, hints and tips on a variety of different topics and subjects that she is passionate about. Lisa loves dogs and is the proud owner of a GSD/Husky cross dog called Poppy, who is her world. She can be contacted via hello@cybergeekgirl.co.uk.

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About Me

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer.

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