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The Beginner’s Guide to Search Engine Optimization

The Beginner’s Guide to Search Engine Optimization

Depending on what you do for a living, or how knowledgeable you are when it comes to digital marketing and its many different strategies, it is very likely that you will have come across the idea of search engine optimization, or SEO. Now considered to be a popular strategy, it has since become one of the first ideas that business owners want to see incorporated into their marketing plan.

Search Engine Optimization, when done right, can ensure that your product or service is the go-to choice when consumers visit the search engines. So, if you want it to be yours, it may be worthwhile learning everything there is to know about this practice before deciphering whether it’s the right one for you.

Let’s get started.

What is SEO?

Put simply, search engine optimization (SEO) is a type of digital marketing strategy that places its focus on your website’s presence in search results on different search engines such as Google. The more traffic your website has, the more likely it will be to rank at the top of the search engines instead of further down the list. SEO can be used by any business in any industry. From plumbing companies to lawyers and online retailers, everyone may have a need for search engine optimization at some point or another.

More often than not, the idea of search engine optimization can be categorized into two parts. On-page SEO are strategies that take place on your site, whilst off-page SEO are those strategies that occur off your website. When working together, they have the ability to increase the user friendliness of your site, as well as making it appear more trustworthy to both search engines and potential consumers. The more friendly your site appears, the more likely the search engine crawlers will be at ranking your page well.

So, if your website is responsive and easy to navigate, this would be considered to be more friendly and in turn, you will have a better chance of being able to rank higher than your competitors, which will definitely be very beneficial.

Why is it important?

Search engine optimization is important for many reasons. Not only does it have the ability to improve your rankings, but it can also make a difference to how many people come across your business in the first place. If you’re ranked at the top, you have a significantly better chance at being noticed than if you were ranked at the bottom of page four, for instance. People don’t want to be scrolling that far through the search engine to find what they are looking for. They want to find it as soon as they click the search button, so by including SEO, you have a much better chance at being able to achieve this goal.

Incorporating an established SEO strategy can also mean that you have a greater chance at being able to grow your business – something that you may have always wanted to achieve. Not only that, but it can help with building better relationships with customers, improving the customer experience and authority, drives more people to the site and increases conversions. All of this, in turn, means that you will be generating more sales, more loyal customers and of course, growth. The bigger you are, the more success you will have in the long run.

Final Thoughts

If you have an online business in this current digital world, it has never been more important to find an effective marketing strategy. Of course for many, incorporating the idea of search engine optimization is a no brainer because without it, it will be very hard to make your presence known among competitors who have done everything they can to make sure their website has included all the relevant SEO tactics, and other digital marketing strategies, to help them come out on top.

Those businesses who strive to be as successful as possible will have undoubtedly looked into hiring a professional digital marketing company to help them implement the best plan for the individual needs of their business or may have spent as much time as possible themselves looking at what they can do to improve this area of their business. Either way, search engine optimization is important for every business and should be considered if not already.

There you have it. This guide is one of many that can help people to delve into the idea of search engine optimization and how it can make a big difference to your business. We’d love to hear how SEO has helped your business, so please get in touch. You could persuade others to make this switch, so if you have any advice, we’d like to learn more about it.  


About The Author

Cyber Geek Girl

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer. She loves technology, gadgets, sci-fi, heavy metal music and is fascinated by hacking/cyber security and nuclear war. ‘Cyber Geek Girl’ is Lisa's window to her world and contains articles, reviews, advice, interviews, hints and tips on a variety of different topics and subjects that she is passionate about. Lisa loves dogs and is the proud owner of a GSD/Husky cross dog called Poppy, who is her world. She can be contacted via

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About Me

Lisa Ventura (AKA ‘Cyber Geek Girl’) is an award-winning Cyber Security Awareness Consultant, CEO & Founder of the UK Cyber Security Association, a published author and blogger/thought leader in cyber security.



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