Three New Ways To Market Your Firm (And One Old-School Option You Should Still Try)
Technology progresses with every passing year – and most people are keenly aware of that fact. But when you look at the world around you, you soon see that tech doesn’t have a monopoly on progress. Other non-technical aspects of business also improve.
Marketing is a good example. While technology influences the form that it takes, it seems to develop of its own accord.
In this post, we’re going to take a look at three new ways to market your firm and one old school option you should consider.
Storytelling has been around since the advent of human civilisation. As a species, we love our narratives. In today’s world, though, they take a different form. It isn’t some elder preaching to the tribe, but something that companies deliver digitally through mobile devices.
Smart companies understand the power of the pop-up book. There’s nothing better than a combination of words and pictures. For that reason, they recreate the digital equivalent. They use both words and infographics to make the best possible use of screen real estate.
Over a decade ago, graphics card maker Nvidia began hosting live events. It was quite novel at the time, but the company saw the value. If you can create a tribe, you earn loyal customers for life.
Now with live-streaming platforms going mainstream, this is a new way to market your firm that you can use at low cost.
When you operate a new company or a small business, you have to fight a constant uphill battle to educate people about your products. Often, they just don’t understand what it is that you offer.
Here’s where product challenges can be so helpful. You can use them as a way to incentivise people to check out what you do, encouraging them to learn what you sell of their own accord. It’s way more efficient than doing it through regular marketing. Just look at the success that Codecademy had when it challenged people to learn code as their New Year’s resolution. It grew its subscriber base massively.
So what’s the old-school option that you should try? No – it’s not advertising on cable. It’s hosting your own event.
Hosting a show is one of the best ways to establish your authority as a company. What’s more, pulling it off is easier than you think. All you have to do is go to a creative event agency, tell them what you want, and they’ll get on with the job of designing it.
If it’s your first show, it doesn’t have to be anything complicated: just something that will enable you to identify prospective customers and make more sales.
The best events are those that have some “news value.” In other words, you want to dress up your marketing with a new message that you want to bring to the world. It could be something as simple as a brand new product, or a general philosophy about how your company wants to change the future. Come up with something and leverage it.