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Four Tips For Successful Global Expansion

Four Tips For Successful Global Expansion

Growing your business is something you may have daydreamed about, wished for or written about when you got started in your field. If you are looking to expand your business internationally, growth is going to be a big part of your business plan. You should think about where you want to expand, who you want to reach and when you want to do it. It should all be planned properly in your business plan and it should be something more than a daydream!

There are a lot of reasons that a small business would want to invest overseas, and if you want to ensure fast success, then you need the tips we have for you in this article. You’ll need to consider whether you grow online or physically, whether you hire nearby or abroad for professional translation services for your content and your website, and you should consider whether you open a whole new production plant abroad, too. Your products and services are only going to be valuable globally if you learn about your overseas audience. so, let’s look at four tips to get your business that global success!

  1. Get To Know The Market.

    Given the number of countries in the world, you need to know more about your market before you can be sure you can advertise to them. Are you going to be successful if you don’t know the people who will see your business? Absolutely not. You need to know that you’re not wasting your time, so know the target market, know that you can set up a branch of your business and it’ll bring the best service to those who need it. If you know you have the market, you know you could have the conversions on your website.

  2. Check For Windows.

    You need to know that you have a window of opportunity in the country you choose to expand into. You need to know that you have a sales strategy and people to reach out to. You also need to know that you have the right audience who would be happy to talk about your business to others. The best way to enjoy success with your business is knowing that you have the right opportunities waiting for you.

  3. Set Up Locally.

    You can find a local entity to work with in the country of your choice, but whether it’s a sales representative or a creation of a local subsidiary is up to you. Someone working from your business in the new country and building up your profile there for you will be a huge advantage. You can start small and open your own business there, and then expand properly once you start to gain some traction.

  4. Recruit Nearby.

    If you recruit locally in the new country, you’ll have people who understand the etiquette, know the language and can help you to increase your credibility abroad. It’s going to help you to go a long way very quickly and other companies will trust you as a result.

About The Author

Cyber Geek Girl

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer. She loves technology, gadgets, sci-fi, heavy metal music and is fascinated by hacking/cyber security and nuclear war. ‘Cyber Geek Girl’ is Lisa's window to her world and contains articles, reviews, advice, interviews, hints and tips on a variety of different topics and subjects that she is passionate about. Lisa loves dogs and is the proud owner of a GSD/Husky cross dog called Poppy, who is her world. She can be contacted via

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About Me

Lisa Ventura (AKA ‘Cyber Geek Girl’) is an award-winning Cyber Security Awareness Consultant, CEO & Founder of the UK Cyber Security Association, a published author and blogger/thought leader in cyber security.



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