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Tips To Build A Loyal Customer Following

Tips To Build A Loyal Customer Following

Building a loyal customer following is important to any business or individual that wants to continue building their brand and maintaining a following. The more people who follow you and like you as a person or your business, the more money you’re likely going to make because of it. And for that reason alone, let’s look at tips on how to build a loyal customer following.

Set Up Several Ways To Communicate

There are plenty of ways that you can communicate with your customers and the more avenues you set up, the better. Your customers want to find a way of getting in touch and it’s important to make yourself easily available as a business and not someone who is impossible to reach. That only fustrates the customer and likely makes them think that you don’t want to be contacted if the going gets tough. It shows weakness in the business and so it’s good to be as open as possible for communication. Whether that’s a system to create your own forum, setting up a chatbot service or the more traditional routes of phone and email, it’s all relevant and important.

It’s also important to consider the type of audience you have as there’s going to be some that are perhaps older or younger than you thought and therefore need specific communication options that suit them.

Provide Extra Perks

When it comes to those customers who are loyal, give them extra perks. It’s important to provide them with the special treatment every so often, whether it’s discounts off the service you provide or discounts on the products that they buy. Even something as little as 10% off their next purchase is a nod to them receiving some type of special treatment. It’s important and necessary in order to keep your customers sweet and to show that being a loyal customer is a benefit when it comes to using your company.

Get On Social Media

Social media is a powerful thing and it’s one of the reasons why so many nowadays are building their following on these platforms alone. Some businesses have even started their business off a social media platform. There’s an opportunity for any business to improve their fan base and boost their customers by being on one or more platforms. Think about what social media platforms your business could benefit from and if you’re not already on them, now is the time to do it!

Give Customers A Reason To Be Loyal

Giving your customers a reason to be loyal is important because there’s so much competition out there. If you’re not willing to communicate effectively, do deals and offer perks, then it’s going to set your business up to lose customers over time. You want to give your customers a reason to be loyal and the main part of doing this is by making sure your business is something that they need and wouldn’t be able to have without when it comes to their lifestyle.

With these tips, you’ll be able to continue building your following and creating loyalty in your brand.


About The Author

Cyber Geek Girl

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer. She loves technology, gadgets, sci-fi, heavy metal music and is fascinated by hacking/cyber security and nuclear war. ‘Cyber Geek Girl’ is Lisa's window to her world and contains articles, reviews, advice, interviews, hints and tips on a variety of different topics and subjects that she is passionate about. Lisa loves dogs and is the proud owner of a GSD/Husky cross dog called Poppy, who is her world. She can be contacted via

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About Me

Lisa Ventura (AKA ‘Cyber Geek Girl’) is an award-winning Cyber Security Awareness Consultant, CEO & Founder of the UK Cyber Security Association, a published author and blogger/thought leader in cyber security.



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