Let’s face it; successful branding and marketing are at the core of every great business. The vast majority of companies now use digital tech in some shape or form. Sadly, only a small percentage use the facilities to their full potential.
So, if your company is currently falling short, now is the time to change that once and for all. Use the following checklist or guidance and you should be just fine.
Search Engine Optimisation
While the best marketing strategy will include many elements, none of the others matter if nobody knows of your existence. As far as digital marketing is concerned, SEO is the most important factor by far. Google is the most visited site of all, not least by consumers who are actively thinking about buying products. Meanwhile, SEO drives 10x as much traffic as organic social media marketing. If you want to boost your traffic levels, search engines are the key.
In addition to traffic from hot leads, SEO boosts your brand’s trust and reputation. Thanks to Google My Business listings, it will also lead to more in-store visits from local clients.
Engaging Visuals & Audio
The average consumer now interacts with hundreds, if not thousands, of brands each day. Naturally, the vast majority of quick glance interactions are instantly forgettable. If you want them to remember your brand, you must learn to master video marketing. The user will remember far more of the message than if they were to read the same text. Besides, most people are happier to look at visual elements as it is a more leisurely way to interact with a brand.
On a side note, audio can be very memorable too. Not so sure? “Autoglass Repair…”. “If you like a lot of chocolate on your biscuit…”. “Washing machines live…”. Point proven.
Social Media Interactions
SEO might be the key to a successful digital marketing strategy, but you should not turn your back on social media. It is still a great tool for increasing brand awareness. This is especially true if you can create viral content. Moreover, it creates a two-way interaction. The continued participation of your followers will keep the company fresh in their minds. Crucially, it gives you a chance to gain valuable insights into what ideas are working and which ones need improving.
Ultimately, your main aim in business is to build the best brand for the sake of your customers. If social media can help you achieve this goal, you’d be a fool to ignore it.
Modern Business Cards
An increasing percentage of business interactions are conducted online. Still, traditional business cards still have an important role as they set the right tone in face-to-face interactions. If you truly wish to impress a lead, though, you should look to digital business cards. They allow the user to scan it from their smartphone and instantly have your details entered into their smartphone’s contact list. Alternatively, it can redirect them to your website or link tree.
The beauty of this is that you can also update the data as and when required. The days of needing to restock business cards can be a thing of the past. It’s an eco-friendly option too.
Many people underestimate the value of email marketing. However, these email marketing stats will make you think again. It’s a cost-effective way to reach members with personalised content while automated triggers can be used to gain maximum ROIs. You are now only allowed to contact people who have freely provided their contact details. As such, pen rates and engagement are even stronger. If the content of the emails can strike a chord, your hopes of success will soar.
If you’ve fallen into the trap of assuming email marketing is outdated, now is the time to change your way of thinking. When used well, it can be one of the best tools in your arsenal.
Nobody knows your brand quite like you do. Sometimes, though, other people are better suited to promoting the company. For starters, they view the business through different eyes. Moreover, many customers will take note of what outsiders have to say. The best example of this is that they will actively look for reviews. Similarly, their consumer habits can be swayed by affiliate marketers and social influencers. This can range from content creators they love to friends and family.
Your expertise lies with products and services, not marketing. So, outsourcing elements of your digital strategy to professional teams is never a bad idea.
Digital marketing focuses on the active state of selling but branding should be about the company. People buy people, so showcasing the personality of the brand is key. Consumers are conscious about the ethical practices of the brands they are aligned to. As such, celebrating your eco-friendly operations or corporate social responsibility tasks is key. You can also use your employees as a major selling point of the brand. Not least when they build up a rapport.
If people love the brand, they will be more willing to give its products and services a try. Adding web pages to your site and promoting the brand ethos on social media is key.
By now, you should appreciate the fact that your brand won’t appeal to everyone. As such, focusing on your niche is vital. You can set PPC ads to only reach certain demographics, which you can decide based on collected data. You can track customer behaviours to see who is most likely to make a purchase. Moreover, you can discover what concepts deliver the best ROIs. Whether using A/B testing or another style of analysis, the results can be phenomenal.
Removing the guesswork from your approach to digital marketing will also allow you to act with confidence. In turn, this should lead to increased productivity in other areas,
The Final Word
A strong digital marketing strategy isn’t the only key feature in the formula for sustained success. But it will significantly boost your chances. Now that you know how to ace this part of the operation, make sure that you do.