You’ve attended many business events and exhibitions, and you’ve decided it’s time to host one yourself. Being the host of an event comes with lots of responsibilities, but it’s equally very rewarding. You can grow your brand, connect with people in your industry, and do an amazing job of establishing some authority and professionalism.
That is…if everything goes according to plan. Many things can go wrong, and you want to avoid them. So, it helps to see some of the most common issues when hosting a business event, and you’ll know what to dodge!
You don’t get everything set up in time
This is a rookie mistake, which makes it probably the most serious one of all. If your event isn’t set up and ready to rumble, then people will turn up and be a bit confused. The event space they were promised looks half-finished. It’s a particular problem when hosting an exhibition as other businesses may need to set up their stands, but they can’t because the facilities aren’t ready!
It can ruin your reputation, but there are ways you can avoid this. Firstly, don’t set a ridiculously early date for your event if you don’t have a venue lined up. Secondly, work with an exhibition staff agency to provide you with extra hands on deck. Thus, you have more people working around the clock to ensure everything is ready way before the event will begin.
Nobody turns up
It’s very embarrassing if hardly anyone turns up to your event. Ironically, nobody turning up is better than just a handful of people. If nobody’s there, then nobody can spread the word about your failings.
Clearly, a lack of attendance at your business event or convention is down to poor marketing. To avoid this, make sure you invest a lot of money marketing and promoting the event. Also, set up a ticketing system, so you know how many people are expected at the event. It stops instances like this from happening as you can cancel if no tickets are sold.
There’s a big accident and somebody gets hurt
The absolute last thing you need at your business event is for somebody to get hurt. Obviously, you can never 100% guard against all accidents. Something completely out of the blue could happen, leading to an incident.
However, you can definitely safeguard against a number of accidents with a strict health & safety policy at your event. Spend as much time as possible going over the event location and removing any health & safety hazards. Make it clear if there are any risks, and do whatever you can to clearly show that you’ve taken things seriously. This way, if an accident does happen, it will be very hard to pin on your business as you blatantly had a strict health & safety structure set up.
Don’t look at these things as reasons to avoid hosting a business event. Instead, use this information to help you put on a fantastic event that doesn’t fall victim to these common problems.