The most important keys that your business has to be relevant and visible is your website. If you’re struggling to get your business seen by your target audience, then you need to make sure that your law website is as visible as possible. 

The tips that we’ve got below can help you to target your audience correctly and you can learn which key areas of your website you should really be focusing on to help to convert your visitors into customers who trust you. For example, investing in good website design for lawyers to make you more visible online in general. But what else could you be doing? If you understand how SEO and insightful content can help to drive your ideal audience to your website, you’re already in the right place. So let’s take a look at what you could be doing to make your law website more visible.

  • Go back to basics. If you want to make your legal website more visible to your potential clientele, then you need to go back to basics and create the website that you really want to see. Put yourself in the shoes of your client and imagine what you would want to see from a legal website. What is it you want your website to embody? How do you want it to come across? What does your branding look like? Great branding instils that feeling of trust in so many ways, and either you’re going to be a brand that they recognise, or you’re going to be a brand that they don’t. If you have designed your website the right way and you use some help to get you there, then you’ll find that people will be more receptive to what you are offering.
  • Learn about optimization. If you believe that your law firm already supports clients across the country, then you don’t have to bother with local SEO, then you’re already behind. Dismissing local SEO as a tactic is a really big mistake for a business who’s looking to strategize. You want your legal website out there in front of families, and you can’t do that if you’re not looking locally. Ensure that you’ve claimed your business profile on Google My Business or GMB and make sure that it’s verified. If you haven’t verified your business, you need to get on that now so that you can pop up in local searches.

  • Craft a compelling content strategy. Content is king, so you have to improve your presence in search results with an excellent content strategy. Any SEO strategy starts with keyword research, and it’s important to nail down your target topics. Having the right team of SEO strategists will help you to do this, and hiring great content writers is also going to help. You want to get across that you are an authority in your area of the law. If you can show that you know what you’re talking about, people will want to use your business.