There are many ways to succeed in the modern digital world. Whether you decide to make your money by working remotely, you work for a large online company, or you sell your wares online – the digital age has opened a world of possibilities for everyone.
Today we want to focus on the latter and consider what it would be like to open an online store, and some of the tips and tricks you need to get started.
The first question you might ask is where you should sell your items – and the simple answer to that is Etsy.
Etsy is an online shopping community where you can create your own store, sell to people all over the world, and make a name for yourself online. Here are some of the tips for making a great Etsy store this year.
Take amazing photos
The first and most important tip we can give you is to take amazing photos of your pieces. It could be a piece of artwork, some ceramics, or something totally unique – but whatever your product is you need great photos to sell it. It will only take someone seconds to decide if they want to purchase an item from you, and this is decided by visuals. When someone scrolls on Etsy search results there are many items to choose from. To stand out from the crowd, you need to make sure your products look the best. Take photos in natural light settings, and ensure that you add a few photos at different angles to show off your product thoroughly to your customers.
Write simple descriptions
When it comes to building a great online shop and ensuring the best quality ecommerce fulfilment, it is crucial to describe your products both accurately and simply. Don’t take too long explaining your product and what it does, but also don’t leave out key details that are crucial. If you are unsure how to structure a good product description you can look at other competitors and see what they say. This will give you an idea of how best to word things and will ensure you don’t add unnecessary fluff.
Etsy has a great feature on it when listing a product, and this is the fact that you can add tags to your pieces. Adding tags to your Etsy listing will ensure that it shows up on as many relevant search results as possible and this will improve visibility to ensure your products are seen by the right people. Try to use as many relevant tags as you can and this will increase your chances of selling your products.
Don’t sell yourself short
When selling online, it is so important not to underestimate your pricing and sell yourself short. If you are a new startup and your products are handmade, it is very easy for you to feel as if you are not entitled to the same money as professionals in your field. However the simple fact is that you are a professional in your field if you sell your wares, so treat yourself like one and people will treat you as such.