Select Page

Four Strategies to Keep in Mind When Marketing Your E-Commerce

Four Strategies to Keep in Mind When Marketing Your E-Commerce

Many small businesses with online store usually make the mistake of thinking that marketing is just about posting on social media posts or buying media space on platforms. But you have to understand that this part of your business has many dimensions and technicalities. If you pay attention to these parts, you can communicate with your consumers effectively.

This could be hard work, especially for those who are just starting to be mindful with their techniques and methodologies. Nevertheless, there are some pointers and wise reminders that will help you along the way. Below are some of them:

Profile your customers

Marketing communications materials are easily engaging if your customers actually understand them. Before you craft that post, poster, or promoted tweet, make sure that you know who you are talking to. When you know who your customers are, you can easily pick the right voice, tone, and words to communicate your message. Find more about their hobbies, interests, and the conversations they are having. Doing this will provide you with insights that will put purpose in your campaign.

Do not forego your email marketing strategy

Social media may be the most popular channel, but keep in mind that people still check their emails. Use this avenue to market your business. Email marketing strategies also allow you to customise your message based on your customers. Other than newsletters, you can use this channel for giving away exclusive discounts, following up on inquiries, and confirming orders.

Invest in content

Across your methods and strategies, content is a recurring requirement. Because it is a constant, it is only wise to invest in it. Hire writers who specialise in direct response marketing. However, keep in mind that content also covers visuals, such as videos and photographs. This is why it is worth your money and time to work with video editors, art directors, and photographers. Whitehat services which are content based are often worth considering.

Make your site searchable

You are not only the online business out there. This is why you should make sure that your brand can be easily found. In the online marketing parlance, this means being on the first page of the search engine results page. This is where you will need the help of a reliable provider of e-commerce SEO services. While you are at it, it is also helpful to have your website audited.

Rebuild your website

Your website is basically your shop online, so make sure that it is not just beautiful but also functional. Many customers abandon e-commerce sites just because they cannot find the add-to-cart button right away. To ensure that it is easy to use and navigate, experts advise that you hire a user experience (UX) professional when rebuilding or redesigning your website.

Making sales online heavily relies on your marketing techniques. However, do not make the mistake of thinking that marketing is just all bout promoted tweets and boosted Facebook posts. There are strategies that you need to use. Each material that you will be released should be rational and planned in detail. It is also a wise move to work with reliable professionals to improve your plan-from advertising agencies to digital marketing companies.

About The Author

Cyber Geek Girl

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer. She loves technology, gadgets, sci-fi, heavy metal music and is fascinated by hacking/cyber security and nuclear war. ‘Cyber Geek Girl’ is Lisa's window to her world and contains articles, reviews, advice, interviews, hints and tips on a variety of different topics and subjects that she is passionate about. Lisa loves dogs and is the proud owner of a GSD/Husky cross dog called Poppy, who is her world. She can be contacted via

Leave a reply

Your email address will not be published. Required fields are marked *

I accept that my given data and my IP address is sent to a server in the USA only for the purpose of spam prevention through the Akismet program.More information on Akismet and GDPR.

About Me

Lisa Ventura (AKA ‘Cyber Geek Girl’) is an award-winning Cyber Security Awareness Consultant, CEO & Founder of the UK Cyber Security Association, a published author and blogger/thought leader in cyber security.



Subscribe to Our Blog

Enter your email address to subscribe
to this blog and receive notifications of
new posts by email.


HIBS100 Index of Home and Interior Blogs

Follow Me On Blog Lovin’


Pin It on Pinterest

Share This

Share This

Share this post with your friends!