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Ensuring Potential Customers Actually Browse Your Website

Ensuring Potential Customers Actually Browse Your Website

If you want your business to be a success nowadays, you’re going to have to operate online. This is where big money can be made with minimum investment. You don’t have to pay commercial property rent and bills which means prices can be reduced, you can reach a worldwide audience easily, and you can operate around the clock, maximising sales. But studies have shown that web users tend to decide whether they are going to stay on a site within a matter of moments of opening it. You need to really focus on your web design in order to ensure that customers actually browse your page. Here are some areas that you can focus on to make your page as user friendly as possible.

Navigation

There’s little more frustrating than getting onto a website only to find that you can’t find what you’re looking. Your products and important information (such as shipping options, return policies, and contact forms) need to be as easily accessible as possible. Collaborate with Website Design Services to ensure that customers can navigate their way through your web page smoothly. This will help them to find what they want and can help to boost your sales, rather than leaving customers to leave and walk straight into the arms of a competitor with a better designed site.

Mobile Optimisation

In the past, people would generally exclusively access websites through desktop computers or laptops. But those days are gone! Nowadays, people make use of tablets and smartphones for a whole host of tasks, including online shopping. It is estimated that an astounding 2.1 billion people around the world have smartphones, and by ensuring people can access your site through them, you are maximising your potential market. Just think of all of the potential sales you could lose out on by simply having poor mobile web design!  A lack of mobile optimisation is a serious business faux pas. So, it’s time to start making sure that your website is accommodating for a whole host of devices. The same web developer that you used to make your website easily navigable should also be able to help you to make sure that your website is optimised for use on mobile devices such as smartphones and tablets. This is a relatively complex process, as it can be difficult to make sure that the layout of pages is still aesthetically appealing and coherent on smaller device screens, as well as on a standard computer or laptop. But it is possible!

It’s all good and well setting a website up. But you really do need to make sure that it is easy to access and use, otherwise, customers won’t actually spend enough time on your page to start browsing the products and services that you have to offer. There are many reasons why visitors to your website choose to leave it but hopefully the above steps will help you to achieve the perfect page that will generate a whole lot of profit!

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About The Author

Cyber Geek Girl

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer. She loves technology, gadgets, sci-fi, heavy metal music and is fascinated by hacking/cyber security and nuclear war. ‘Cyber Geek Girl’ is Lisa's window to her world and contains articles, reviews, advice, interviews, hints and tips on a variety of different topics and subjects that she is passionate about. Lisa loves dogs and is the proud owner of a GSD/Husky cross dog called Poppy, who is her world. She can be contacted via hello@cybergeekgirl.co.uk.

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About Me

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer.

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