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Can a Business Survive Online Only?

Can a Business Survive Online Only?

Working on the internet and with data might be the job for the future. If you would rather interact with computers and data than humans, you are likely to find a job on the internet or set up your own business around information, data analytics, or diagnostics. However, before you assume that all you need is a web address, and you can work from the corner of the sofa or your spare room, you will have to make sure that your business can survive with no or minimum human input or without a physical address. Find out more.

Real Human Interactions

It is important that you develop relationships with your workers, your customers, and business partners. There is nothing better than human relationships. While your idea of communication might be emails or online chat, some customers might prefer meeting up for a coffee and sitting down with a real person to discuss their needs. Indeed, you can differentiate your business on the marketplace if you offer one-on-one and personalized services, instead of packages generated and delivered by artificial intelligence.

Legal Requirements

It is also important that your customers and authorities trust you. To register your business, you will need to provide a physical address. Alternatively, you can search the incorporation documents and legislation for the question: “do I need a registered office address?”. In some cases, you will only need a postal address, and there are plenty of companies offering virtual postbox and address services, so you don’t have to rent an office just to comply with the regulations in your industry.


If you would like to know what is going on in your industry, it is important that you meet people who matter. Networking can be a valuable source of information and connection, and can lead to new customers and contracts. While there are plenty of online networking groups you can join, there is nothing quite like shaking someone’s hands or pitching your business to those in the position to make decisions. Whether you are a data analyst or an IT security professional, you will need to grab every opportunity to impress your potential clients.

Multichannel Marketing

It is also important that you don’t focus on digital marketing only when trying to build a brand or find new customers. Many marketing experts have already discovered the power of multichannel marketing, and their brands are present in traditional media, on the street, within social media sites, apart from display ads and web marketing. It is important that you don’t put all your eggs in the same basket.

Being Connected with Reality

You might be enjoying being your own boss and developing your ideas, however, without interaction, feedback, and customer feedback, you will have limited chances of getting it right. You need to grab every opportunity to find out more about the needs of your market, the latest technologies in your industry, the regulations, and preferences of your potential customers. If you don’t seek feedback and conduct your own personal research, you might be left behind when it comes to technology and innovation.

Businesses are Not Just Numbers

While data analytics are important for an increasing number of businesses, you cannot simplify a company using numbers, and always have to take into consideration the human element when designing and delivering a security or data analysis service. You have to find out about the needs of the company, the industry they operate in, and the typical issues employees face in the workplace, so you can tailor your services to the unique needs of the client.

Community Engagement

No business exists in an empty space. If you are a local firm, you will need to build positive relationships with the community and stakeholders. If you would like to be the first to know about emerging talent or people leaving college interested in an apprenticeship at your company, you’d better step up your game. Engaging with communities can increase brand awareness and help you create a long term strategy.

While there are some companies that have taken the digital revolution seriously and have reduced their overhead, eliminating the office and employing remote workers, it is still important that you stay connected with your target market, existing customers, and communities. Networking and offering a personalized service can make a huge difference in your profits and conversions, so you shouldn’t neglect them. When creating a marketing strategy, make sure that you make use of all communication channels, instead of focusing on digital only.

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Picture Credits

Image via Jisc

Image via Pixabay

About The Author

Cyber Geek Girl

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer. She loves technology, gadgets, sci-fi, heavy metal music and is fascinated by hacking/cyber security and nuclear war. ‘Cyber Geek Girl’ is Lisa's window to her world and contains articles, reviews, advice, interviews, hints and tips on a variety of different topics and subjects that she is passionate about. Lisa loves dogs and is the proud owner of a GSD/Husky cross dog called Poppy, who is her world. She can be contacted via

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About Me

Lisa Ventura (AKA ‘Cyber Geek Girl’) is an award-winning Cyber Security Awareness Consultant, CEO & Founder of the UK Cyber Security Association, a published author and blogger/thought leader in cyber security.



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