Branding is all about building a stronger and more recognisable brand. While branding consists of a variety of activities focusing on creating a brand identity and expressing it, it goes without saying that maximising visibility relies on one crucial thing. You need to put your brand everywhere where your audience will see it. Ultimately, there is no point in creating a fantastic brand identity if nobody gets to see your name. 

In an age of digital interactions, it’s fair to ask whether traditional signage remains meaningful for your brand. For brick and mortar businesses, signage does not only increase awareness; it also signposts your services and attracts new customers. Indeed, 65% of businesses that invested in a significant signage change noticed an increase in revenue. 

But there is more a business can do offline to boost brand visibility with a positive online impact. 

#1. Create an immersive show

Picture one of the busiest city streets at night: Cars, buses, and pedestrians could become your audience. While most people have got a job to go to during the day, you are more likely to get their attention after working hours. The night is also the perfect premise for a projection show. If you are familiar with outdoors cinema events, you know you can project pretty much anything on a hard surface. That’s the promise of Motion Mapping, a company specialist in immersive video projection content. You could turn the city buildings into mesmerising canvases to display your brand and showcase your mission. 

#2. Animated 3D signage

Why go with traditional branding signage when you tell a story that incorporates a beloved Internet mascot, aka a cat? It’s the question Sony asked at the beginning of 2022 when the brand created an optical illusion on one of the busiest streets in the world. Displayed above the Shinjuku subway station in Tokyo, the animation of a cat jumping out of its display to steal tuna from another display across the street has made online waves. Interestingly, the same corner was already spotted online one year ago when the Tokyo population was graced with the 3D presence of a giant cat popping its head out of a display. 

#3 Set up a street event

Event marketing typically requires renting a venue and inviting people. On the other hand, arranging a street event can boost brand awareness with the local population. It’s hard to get people to attend events. So, taking your brand to the street can be a smart move to generate a buzz. Street teams are powerful because they act as brand ambassadors who can build one-to-interactions with your audience. Depending on your business type, you can use a street event to give away freebies or let people try out your services. Some of the most memorable street events include free food or drink, loud music, and a social-media-friendly hashtag. You don’t need to break the bank to get noticed. Sometimes, a portable event unit with simple data capture devices can go a long way! 

#4 Show examples of your work

A key feature to getting someone to hire your professional services typically involves a portfolio of work. While this is easy for something like printing, artwork or photography, sometimes something more is needed for more substantial projects. For example, you might want to develop a showcase as an architect. Images of finished or upcoming projects are great. But sometimes, they don’t quite cut it. But a display cabinet from Luminati could easily provide a 3D or interactive viewing experience to potential clients. From a more technological angle, it is becoming more popular to hold 3D demonstrations in virtual reality.

Making the most of the lively activities in city streets can help launch new brands or products. Cities are naturally buzzing with people who are quick to share photos or videos of the unusual events and displays they spot. Whether you’re investing in an animated display or giving commuters a free snack, your offline branding strategy will soon be buzzing on social media!