Redesigning your company website is a big decision. There are so many different things you need to think about before you get started, so it’s worth making sure it’s definitely the right decision before you make any big changes. With that in mind, here are 7 different things you should consider before redesigning your company website:
- Will You Be Redesigning Your Whole Brand Too?
If you’re redesigning your website, will you also be redesigning your whole brand? If this isn’t something you considered, now might be the best time to do it in terms of cost and time.
If you were to change your brand at a later date you’d then have to redesign your website for a second time, doubling the cost of your website immediately.
- What Aspects Of Your Website WIll Your Be Redesigning?
Will your website redesign focus on just a couple of key aspects, or will you be changing absolutely everything? This will help determine how long it’s going to take, whether or not you need to hire any help and if it’s a project you can afford at this stage of your business. Whilst they’re incredibly effective, website redesigns can be pricey.
If you need help redesigning your website, consider using a web design agency.
- What Is The Purpose Of Your New Site?
Although you will already have an existing site, the best way to launch an successful design is to consider what the purpose of your new site will be. Over your years of trading in your business, things may have changed and your primary goals may have shifted. Once you work out the purpose of your site it will be easy to decide what elements and features it needs to help achieve this.
- Do You Need To Write New Content?
Will your website overhaul involve creating new content? If so, how long will it take?
If you are going to be writing new content for your site it may be worth considering whether or not it is optimised for search engines. Using several different techniques you will be able to help your site show up in the top results when your potential customers search for keywords relating to your business.
It’s a difficult technique to learn, but considering during your redesign is perfect timing.
- Do You Need To Source New Photographs?
Alongside your website redesign, you may need to source new photographs, especially if the ones you’re currently using are old and outdated.
Whether this means hiring a photographer to get product shots, working with a stylist to get photographs of you or using sites like Shutterstock to purchase high-quality stock photos – new imagery can be the key to a site redesign.
Are you thinking of redesigning your company website? Let me know if you use any of my tips in the comment section below.
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