As a small business owner, you might feel pressure to take on everything. You are, after all, the boss and what does a boss do? She takes on tasks, aces her everyday life, and manages her company – like a boss, of course. Yet, the most efficient ones tend to realise after a while that, to be successful, you need to pick your battles and admit it when something can be handled better by someone else.

Sit down, have a cup of coffee, and use this article to guide you towards the right decisions.

#1 Marketing

To hire a team of marketers can be quite expensive, especially for small businesses as it’s all about spreading the word and building awareness in your target audience. This doesn’t happen by itself and the smaller you are, the more marketing you need to do while simultaneously keeping it non-salesy.

Needless to say, this is a tricky balancing project and often better left in professional hands that know what they’re doing. Hire a freelance marketer or outsource the whole project to a third-party; it will cost you way less than taking onboard an entire marketing team.

#2 HR

You know very well that your most valuable asset is the people you hire, so why should you let coincidence dictate the candidates you attract? Some roles are undeniably more difficult to find excellent employees for than others – and some roles are so important that you’d want to hire only the best.

Check out payroll recruitment with Portfolio Payroll, for example, to make sure you get the kind of candidates that won’t mess up your employees’ salaries, and do the same with your bookkeeping to ensure flawless finances.

It has a lot to say for your company’s success, at the end of the day, and it will significantly lower your stress levels which again gives you the energy to focus on being an excellent boss.

#3 Your weaknesses

Every company is different and you need to study your processes to understand which ones to outsource. If you notice that your team is struggling with certain tasks and you’re not quite at the stage where you want to hire new people, just consider outsourcing it instead.

The money you spend on it will save you the expenses of costly mistakes, your team is able to focus on the areas where they excel, and you’ll be able to breathe a bit easier, knowing that every task is in the best possible hands.

Even if you’re not supposed to handle everything that goes on in your company, you’re still supposed to be in charge; that means stepping up, delegating tasks and making sure it’s done properly – by someone else, that is.

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