These Are Very Very Nice Ads: Four Ad Campaigns Where The AA Came Up Trumps
Ever since I can remember I’ve always loved watching the adverts on TV. As a child I used to be glued to the ad breaks whenever they came on the TV. Some of the slogans and jingles are firmly fixed in my head from “everyone’s a fruit and nutcase”, to “do the shake and vac and put the freshness back” and “they’re tasty tasty very very tasty”. But the ad campaigns that stick in my mind the most are the ones that have been created by The AA.
My Dad has been an AA member for years, and only recently recinded his membership due to being diagnosed with epilepsy and no longer being able to drive, so I’ve had first-hand experience of the benefits of AA membership from being picked up when you break down to money off in restaurants. Their customer service has always been second to none.
I’ve gathered four of the most iconic ads that The AA have created over the years going right back to the 1980’s up to the present day that I absolutely love:
1. He’s a Very Very Nice Man….a Very Very Nice Man
I remember this iconic ad when I was a child in the 1980’s, and although it would be many years before I would be old enough to drive the straplines of “we’re all you need to know” and “he’s a nice man, he’s a very very nice man” are still firmly implanted in my head today.
2. Not This Time…But I Know A Man Who Can
Another iconic ad from The AA came towards the end of the 1980’s with its memorable strapline “not this time, but I know a man who can.” As a teenager I can remember saying that strapline a lot whenever I was asked to do something that I had no idea how to do!