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These Are Very Very Nice Ads: Four Ad Campaigns Where The AA Came Up Trumps

These Are Very Very Nice Ads: Four Ad Campaigns Where The AA Came Up Trumps

Ever since I can remember I’ve always loved watching the adverts on TV. As a child I used to be glued to the ad breaks whenever they came on the TV. Some of the slogans and jingles are firmly fixed in my head from “everyone’s a fruit and nutcase”, to “do the shake and vac and put the freshness back” and “they’re tasty tasty very very tasty”. But the ad campaigns that stick in my mind the most are the ones that have been created by The AA.

My Dad has been an AA member for years, and only recently recinded his membership due to being diagnosed with epilepsy and no longer being able to drive, so I’ve had first-hand experience of the benefits of AA membership from being picked up when you break down to money off in restaurants. Their customer service has always been second to none.

I’ve gathered four of the most iconic ads that The AA have created over the years going right back to the 1980’s up to the present day that I absolutely love:

1. He’s a Very Very Nice Man….a Very Very Nice Man

I remember this iconic ad when I was a child in the 1980’s, and although it would be many years before I would be old enough to drive the straplines of “we’re all you need to know” and “he’s a nice man, he’s a very very nice man” are still firmly implanted in my head today.

2. Not This Time…But I Know A Man Who Can


Another iconic ad from The AA came towards the end of the 1980’s with its memorable strapline “not this time, but I know a man who can.” As a teenager I can remember saying that strapline a lot whenever I was asked to do something that I had no idea how to do!

3. Rollin’ On The River!

In 2017 I was yet again captivated by another ad from The AA that featured a cute toddler belting out Tina Turner’s “Rollin’ on the River” at the top of her voice. Every time this ad came on I would stop to watch this pint size diva with tons of sass and attitude sing away while the man from the AA fixed her Dad’s car and they were on their way again. Fabulous!

4. Stellar Rescue: The Boys From The Dwarf!

This year, just when I thought The AA couldn’t possibly better their iconic ads of the 1980’s and 2017’s “Rollin’ on the River” ad, along comes an advert so captivating I become totally transfixed whenever I see it! As a huge fan of the comedy series “Red Dwarf” I could not believe my eyes when I saw Lister, The Cat, Rimmer and Kryten back in all their glory! The premise of the ad is that The AA will always be there to get you going again, even three million years into deep space, and I’m thrilled to see that they have moved into the 21st century with a woman mechanic to fix Starbug and get the “boys from the dwarf” on their way again.  The ad is totally smegtastic!
Do you remember these ads from The AA from years ago? What do you think of the new ad featuring the cast of “Red Dwarf”? I’d love to know, so please leave your comments below!

About The Author

Cyber Geek Girl

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer. She loves technology, gadgets, sci-fi, heavy metal music and is fascinated by hacking/cyber security and nuclear war. ‘Cyber Geek Girl’ is Lisa's window to her world and contains articles, reviews, advice, interviews, hints and tips on a variety of different topics and subjects that she is passionate about. Lisa loves dogs and is the proud owner of a GSD/Husky cross dog called Poppy, who is her world. She can be contacted via

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About Me

Lisa Ventura (AKA ‘Cyber Geek Girl’) is an award-winning Cyber Security Awareness Consultant, CEO & Founder of the UK Cyber Security Association, a published author and blogger/thought leader in cyber security.



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