The importance of website speed should not be ignored. There have been a number of different studies that have shown that website speed has a massive impact on your website. With every second extra that your website takes to load, is a second that your bounce rate is going to get worse and worse. Not only can this result in potential customers leaving your website, but it can also mean that your search engine ranking suffers too. This is because Google takes load speed into account when ranking websites. With that being said, let’s take a look at the different ways you can speed your website.

CSS, JS and images

There is no denying that one of the main elements of any web design that can have a big impact on the load speed is the images and other media files that are used. There are a number of changes and improvements you can make in this regard. Optimising your images is an obvious place to start. You should also make sure that you put JS at the bottom and CSS at the top, as well as specifying the dimensions of your images.

Content elements

Next, let’s take a look at the different content elements of your website that can have an impact on your page load speed. Minimising redirects can be especially helpful. But how can you do this? There are a number of tactics that Google has recommended. This includes lowering the number of extra domains that issues redirects but do not actually serve the content. You should also never demand more than one redirect to get to a specific resource, nor should you reference URLs in your pages that are known to redirect to other links.

This merely scratches the surface with regards to the content changes you can make to improve the speed of your website. You should also specify a character set, as well as removing query strings from static resources. Other tips include reducing DNS lookups, serving resources from a consistent URL, avoiding bad requests, and minifying your codes.


Last but not least, choosing a suitable web hosting provider is of paramount importance when it comes to website speed. In terms of website hosting, you should make sure you use a CDN and make landing page redirects cacheable. There are also a couple of features that you should enable, including gzip compression and keep-alive.

So there you have it: different approaches and tactics that you can use to speed up your website. Try the approaches that have been mentioned above, and you will notice a significant difference. Not only will this impact the number of viewers that stay on your website, but it will also help you to gain more visibility on the search engine result pages too.

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