Helping your company stand out from all the other businesses out there can feel like a challenge, but there are brilliant tools and tips out there that can help. Particularly during this challenging time, raising awareness of a brand and getting noticed is crucial to your success. So, to promote your company, try out some of these simple tools and tips. 

  1. Write a marketing plan 

Without a clear plan and marketing strategy, you will find it hard to get your business noticed. Promoting a business involves many things happening at the same time to raise awareness and create a buzz, so get planning. This could involve creating an elevator pitch, assessing where your strengths and weaknesses are, and planning how you’ll make a positive impression on the public. 

  1. Embrace SEO 

Neglecting SEO is a recipe for disaster. Search engine optimization can help your business jump to the first list of web pages of Google, and that can’t be underestimated (especially as more people than ever are browsing online now). It can be a complicated world for you to get your head around, so you can research and get going yourself, or employ an agency if you need some additional support. Ultimately, finding an experienced SEO agency can be overwhelming at first but if you search for locally-based agencies online, these companies are much more likely to understand how businesses in your area operate. For example, if your business is based in Utah SEO agencies such as Octiv Digital can help you to determine your next steps. That is not all though. There are also plenty of resources online that can help you to determine the best possible course of action – for instance, you might want to follow a local SEO guide. 

  1. Build your social media 

Where social media was once a place for sharing photos or talking to friends, it’s now a brilliant tool in your marketing arsenal. You can publicize your business across all forms of social media and tailor your content to specific channels. For example, Facebook is good for general awareness and promotion, whereas LinkedIn is a helpful networking site, where you may meet people who can help your company. Twitter is an excellent platform for you to communicate directly with the public, answer queries, and generally keep your finger on the pulse. 

  1. Try YouTube

Like the internet generally, there is a space for any business on YouTube. Consider building this into your marketing plan and creating YouTube content. It can be a great tool for raising the profile of your business, especially if it fits in a niche category that some people might be interested in. 

  1. Establish a network 

To promote your business, join associations, networks, groups, and organizations that will help you network and meet new people. This will help you make useful connections that could lead to partnerships, referrals, or simply more awareness of your company. You can get your name out there and make sure that when people think of your business, they think positively of you after meeting you. 

  1. Advertise 

It may not be cheap, but it is beneficial. There are a number of different ways you can do this, from social media campaigns to ads in your local paper; choose the one that works best for your business. Getting your name out there and advertising your brand/business/products will make a huge difference. If the public knows about your business, they’re far more likely to engage with it. 

Hopefully, these tips for promoting your company were helpful!