It’s no secret that online presence is critical to personal and professional success. It has become an indispensable part of our lives, with more than two billion people using social media networks daily. Websites, blogs, and social media accounts are excellent ways to establish brand visibility and attract new customers. The trouble is that many companies don’t have the time or resources for such extensive projects at this point in their growth cycle. Fortunately, there are plenty of simple and affordable solutions available right now.
Host an Online Contest
Online contests generate a lot of buzz and can be a great way to drive traffic to your website. You can choose any theme and goal you like, but keep in mind that the best campaigns are related to your brand and target audience. For example, if you’re a lawyer and want to increase awareness about your divorce services, you could host a contest that challenges readers to create the best breakup playlist. You could even let them submit the songs for a chance to win a free pair of headphones. A contest like this will generate engagement and create a positive brand image.
Advertise on Social Media
In addition to creating original content, you can also advertise on social media networks to reach a wider audience. The most popular networks include Facebook, Instagram, Pinterest, and LinkedIn. The best time to run your ads is when your target audience is most active. For example, if you’re marketing to businesses, they tend to log on during the evenings, on weekends and during the weekdays before their employees arrive. If you’re just getting started, it’s best to invest in Facebook, which offers the most affordable advertising options. You can also partner with a digital marketing agency that specializes in social media ads to create high-impact campaigns for a reasonable price.
Create a Quality Blog or Newsletter
Creating a blog or newsletter is a simple way to establish your brand and engage new readers. Interviews with prominent figures is also a great way to draw in readers. You can write about topics that are related to your business or even explore related industries if you want to build a reputation as an industry expert. Anyone can create a blog, but it’s important to choose a platform that will let you build a following. For example, Google’s Blogger is an easy-to-use service, but it doesn’t allow you to include advertisements, which could help you generate revenue.
Produce Quality Content
Content marketing is one of the most effective strategies for growing your online presence. The concept is simple: create original articles, videos, podcasts, and other forms of media to attract new readers and drive traffic to your site. There are a few ways that content marketing can help your business. First, it will help you establish yourself as an expert in your niche. Second, it will drive a lot of targeted traffic to your site. Since the best content is always original, you’ll want to invest in researchers, editors, and video production crews, if necessary.
One great way of drawing in readers is by giving honest reviews of products. This helps readers decide what items are worth purchasing and what ones they should avoid. However, you could also try brand sampling, which can be of great help to both you and your readers. Many of us don’t realize the power of brand sampling with social media, but blogs and websites can have a big impact on a product’s success.
Grow Your Email List
The number of people who use email is growing steadily. In fact, the average person receives 109 emails per day, which is more than what they would get on social media. For this reason, email marketing is a great way to reach new customers and increase brand visibility. You can start an email list by offering free digital goods, such as eBooks, audiobooks, or training guides, as a way to build relationships with your readers. The gifts don’t have to cost you a lot of money, but they should be relevant to your business. If you already have a website, you can use a plug-in to host your sign-up form. With a little effort and creativity, you can also integrate your list into your site.