YouTube Marketing: The Benefits To Your Business
You understand the importance of marketing your business, of course. You won’t make many sales if people don’t know what it is you are selling. But have you ever considered using YouTube? Sure, it’s great for watching funny cat videos and blooper clips of your favourite television shows, but it’s also good for marketing your business. Why? Well, consider the following benefits.
#1: You will appeal to the modern consumer
According to these statistics, in today’s society, people generally respond better to video ads than those that are text-based. Why? Well, this is partly because of the visual appeal, as videos are more eye-catching than reams of text. And as the saying goes, a picture is worth a thousand words. Consumers with short-attention spans can quickly grasp the worth of a product through a video; they might not have the time or patience to read a lengthy blog post for the same information.
Of course, as with any of your marketing efforts, you need to find ways to make your videos appealing. If they are long-winded and visually dull, you can’t expect customers to watch them to the end. There are a million other videos on YouTube, so you need to give them the incentive to keep watching, perhaps by using the best animation production to give your video greater visual appeal and simplicity.
Should you have created a video worth watching, you might then have piqued the interest of the consumer. With a link to your website on the YouTube page, they can then quickly visit your site to find out more and hopefully buy from you.
#2: You can reach a wide audience
Sure, you can send out emails to your current customer base, and you can reach a sizeable network of people on Facebook. You can also attend or host business events to network with future clients and business partners, but as we have suggested already on this site, events can be costly. While these marketing methods shouldn’t be overlooked, you need to consider the reach of YouTube.
After Google, YouTube is the second-largest search engine in the world. According to these stats, over 30 million people visit the site every day. And in terms of your SEO, Google favours any business that uses video as part of its content. Needless to say, in terms of marketing, a presence on YouTube could be your greatest asset. An effective video will improve your brand awareness, drive people to your website, and improve your sales. What are you waiting for?
To find out more about promoting your business with YouTube, check this article. With advice on what content to produce and how to produce it, you will have the knowledge to put something online within a matter of days.
YouTube is often overlooked in favour of Facebook and Twitter when using social media to market a business. However, for the benefit of your business, you need to factor in this popular video-platform too. Your future customers are probably viewing cat videos on the site as you read this, so using the linked advice above, make sure that you are also on their radar when they’re considering what else to watch after viewing a day’s worth of feline hijinks!