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Scoping Out Your Competition!

Scoping Out Your Competition!

Competition is a factor that every business is going to face. Whether you start your business up to cater to an increasing demand or if you set a business up to fulfill a demand that’s been a long standing need of the market, there are going to be others out there with similar ideas and a drive to succeed. The good news is that you can overcome competition. Here’s how!

Scoping Out Your Competition

In order to overcome your competition, you’re going to have to start out by figuring out exactly who’s competing against you. Search online for similar products or services to those you’re selling. Compare your brand to others providing the same as you. See their price points. Observe how they brand themselves. See how they market things. Sign up to their mailing lists and follow their social media accounts. Fully scoping out who you’re up against will give you the best grounds to going above and beyond them and pleasing the very same consumer base that they’re catering to.

Coming Up With a Plan to Succeed

Seeing as competition is a given when you’re running a business of any size, you’re going to have to come up with a gameplan to overcome your competition. Competition really needn’t be a negative thing. There are benefits that come hand in hand with competition and that will allow your company to excel and experience even further success than it may experience independently. The infographic below will show you exactly how competition could be the best thing to happen to your brand!

Infographic Design By University of Alabama Birmingham

About The Author

Cyber Geek Girl

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer. She loves technology, gadgets, sci-fi, heavy metal music and is fascinated by hacking/cyber security and nuclear war. ‘Cyber Geek Girl’ is Lisa's window to her world and contains articles, reviews, advice, interviews, hints and tips on a variety of different topics and subjects that she is passionate about. Lisa loves dogs and is the proud owner of a GSD/Husky cross dog called Poppy, who is her world. She can be contacted via

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About Me

Lisa Ventura (AKA ‘Cyber Geek Girl’) is a Content Marketer, PR, Digital and Cyber Security professional, and is an active blogger and influencer.



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