Organic Marketing: Growing Your Business The Natural Way
Broadly speaking, there are two schools of marketing. The names can change depending on who you ask, but they are usually referred to as interruptive marketing and organic marketing. Interruptive marketing is loud, it’s bright, it’s attention catching. We all know about advertisements, but it might be worth your time to take a look at the quieter, subtler, and often effective form of organic marketing, as well.
What is organic marketing?
Some people suggest that organic marketing is differentiated by the fact that it’s free. That’s not true, strictly speaking. It can be free if you do it yourself, but that involves learning the specific disciplines involved. Organic marketing is best thought of as making your brand, business, or site easier to find for those who are looking for it or the kind of services or content you provide. Organic marketing boosts your online presence. Here, we’re going to look at a few examples.
Search engine optimisation
The most widely known and perhaps most important organic marketing method of all. It uses a variety of on-site and off-site strategies, including improving performance, using keywords, and building your PR, to make it easier for web users to find your pages through Google and other search engines. Working with an SEO agency can make your brand immediately more visible. However, you can learn the techniques of SEO yourself, if you’re willing to spend a lot more time than money.
Closely related to search engine marketing, content is often written in a way that bolsters your site’s ability to get found on the net. However, it should also focus on delivering valuable, high-quality content. The value could be newsworthiness, information, helpfulness or something else. It gives the reader a reason to visit your site and demonstrates the authority and expertise of the brand at the same time.
Social media marketing
You likely understand social media marketing already by now, but it’s important to remember that it’s not all about paid ads and boosted posts. You can build your social media following organically without spending a single penny. Primarily, this is done by using it to provide support and direct engagement with users and to disseminate great content (including from other sources; not just your own).
If you have a gorgeous website with valuable content, as well as products and services that catch your audience’s interest, then email marketing can really help you get your hooks into them. Frequent newsletters, news of discounts, and a convenient way to get content updates can all help keep the reader in close contact with your brand, establishing a connection over time that makes them more likely to convert and also makes them easier to retain.
Organic marketing can take longer to work, but it can also promise better long-term results. Neither school is “better” than the other. Learning how to use and mix them is the most effective strategy of all so this post should have opened your eyes to a more comprehensive marketing strategy.