Online Presence is Everything in Business: Here’s How You Can Improve Yours
In the last couple of decades, the advancement of technology and the accessibility of the internet has completely transformed the way we shop and therefore the way we sell as businesses. Even if you’re a local business (such as a florist, bakery or launderette) who doesn’t sell products online- you still need to have good online presence as people will be searching for businesses like yours. If you do sell online then of course it makes sense that you need to be visible online and presenting your company in the best possible way. Here are some of the ways you can improve your online presence.
Work on your website
In many cases, your website will be the first thing that people see of your business. It’s an online representation of your company and for this reason, it has to be right. A site that looks cluttered, spammy or unprofessional will put people off and they will assume the rest of your business is run in the same way. Your site is one of the best investments you can make into your venture, work with experienced professionals like Kentico agency who can bring your vision to life and ensure that everything is done correctly. It will need to be visually pleasing and contain all of the relevant information. It should load quickly and be free from errors.
Have an app created
A smartphone app is a way for you to essentially get your business onto the phones of your customers- a very powerful place to be indeed. An app gives enables you to have all of your information available to your customers at just the click of a button. On top of this, a smartphone app shows that you’re a professional and trustworthy business, apps have to be verified and so having one can put your customer’s mind at ease especially when they’re shopping with you for the first time.
Write blog for your business
Blogging is something that grown in popularity over the last few years. The benefits of blogging for business are clear to see, and this is something you should consider getting on board with if you’re not already. It’s fantastic for your business’s online presence, as well as helping to grow your audience, gaining more organic traffic and showing your customers you’re a legitimate business.
Ask for customer reviews
When they’re shopping with you for the first time, one thing a customer is likely to do before parting with their cash is check out your reviews. Having good reviews online puts their mind at ease, knowing that others have had a good experience with you shows that they most likely will too. If you’re doing a good job in your business and providing customers with high quality products or services in a timely fashion, then naturally the good reviews will come streaming in. On top of this, there’s no harm in asking your customers if they would leave a review on social media, your website or a third party review site like Trustpilot.
Consider outsourcing your marketing
Marketing can be tricky, Google and other search engines changes their rules and regulations of what’s allowed and what will benefit your site all the time. This can render some marketing methods obsolete, or even hinder you if you’re being penalised. For this reason, hiring a professional marketing agency who is up to date on all the current rules and who knows what they’re doing is a good use of your budget.
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