Digital marketing is the marketing of today. It is marketing a brand using online platforms. It can come in many forms, and if you are new to online marketing, you will hear terms banded around that you may not be aware of or know what they mean. Digital marketing isn’t going anywhere. In fact, it will only grow, so to help you get your head in the game, here are some of the most common methods of digital marketing you need to aware of. 


SEO stands for search engine optimization and is the process of trying to get your website to rank higher on the search engine results. Essentially you want your website to appear on the first page of Google. That is your golden ticket. The higher you are on a search engine result, the more people will click on your website, and the more people who go to your website, the more business you are likely to have. It sounds simple but achieving this isn’t easy. Competition online is stiff, and trying to outrank the competition is a skill set. It doesn’t matter how pretty or pleasing your website is. If Google doesn’t deem it important or relevant enough, it won’t feature on that elusive first page. There are technical ways to improve your SEO both onsite and offsite and employing professionals to do this will be money well spent. Nova Internet showcase some of the great ways they can help you to improve your SEO.

Content Marketing 

Content marketing is marketing by creating content that you can distribute over a variety of platforms. It is not simply making an advert and putting it out on the big wide web for someone to find. It is an intricate marketing tool that builds a relationship with a brand and nurtures and develops that relationship into paying and loyal customers. Successful content marketing needs to truly understand your brand and its audience to be able speak to them in a way that engages, builds interest and reputation. Successful content marketers also need to identify the most appropriate marketing method for a brand and its audience. Types of content marketing can be email marketing, podcasts, social media, infographics, blog posts and Ad copy. 

Pay Per Click Advertising

Pay per click or PPC is a way of essentially buying traffic to your website; you only pay when someone clicks on the advert. This is commonly achieved by using paid Google Ads to appear on the top of the search engine result. Alternate methods are paid social media ads, Google Shopping or Display ads. It sounds simple enough, but you want to target the right people to visit your website. People who actually want to visit it and are likely to make a purchase. It is imperative, therefore, that you get your methods and targeting right when undertaking PPC.

Social Media Marketing

Although content marketing can encompass social media marketing, social media marketing is becoming a marketing method in its own right, and companies worldwide are investing in it to promote their brand. Social media marketing is what it says, social; it is where your customers ‘hang out’ where they spend their time, so it stands to reason you want to be there too, on Instagram, on Facebook or Linked In. Social Media Marketing isn’t just free advertising on Facebook. It adds value to your audience’s Facebook feed, engaging with them and offering them something that makes them want to follow your brand. Great social media marketing will increase your followers, i.e., your brand awareness and brand loyalty, but more importantly, this will turn into leads generating business for your brand.